1. Congratulations! You have just been hired as Director of Human Resources. What do you want to do first? What would you do on an ongoing basis? What will you never do?

2. Select one (1) ad from any medium (print, TV, Internet) describe the ad in detail and explain why you chose that particular ad.

3. Invent a product that does not exist. Give reasons why you think this product is needed. How would you market this product? Remember the four Ps.

4. Walmart and Sears have announced hundreds of closings of their brick-and-mortar stores. Will online marketing replace all brick-and-mortar stores? Give your reasons.

5. Without proper financial information you will never know where you are in business.