1) Consider a food or beverage (at home or away from home) brand you have purchased frequently. Make sure to identify the brand, and describe the specific aspect(s) of this brand's value propositionthat most directly contributed 1) to your initial purchase and 2) to your continued loyalty).

 2) Consider the value proposition of your favorite brand (refer to the previous question). Making sure to identify each one clearly, describe 1) one short-term concrete, a realistic and focused tactic it could use to acquire new customers and 2) one (also short-term, concrete, realistic, and focused) tactic that could be used to retain existing customers.