Question
1. Consider a period when you were a consumer, eating at a restaurant, making a purchase at a convenience shop, or purchasing a product online,
1. Consider a period when you were a consumer, eating at a restaurant, making a purchase at a convenience shop, or purchasing a product online, and you were observing the business PROCESS. Describe how customer relationship management (CRM)is incorporated (or not!) into the buying process. How does that customer integration affect you as a customer?
- Provide anintroduction,body,exampleandconclusionin answering the question
- Cite reference to support your claims
- explain thoroughly
- Provide reference in the end
- SEE COMMMENTS FOR WORDINGS
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
