Question
1. Consider Brand Equity. You are the marketing manager for Coke.The CEO of Coca-Cola has asked you to come in and explain the benefits of
1.Consider Brand Equity.You are the marketing manager for Coke.The CEO of Coca-Cola has asked you to come in and explain the benefits of brand equity to the Board of Directors.Identify and discuss to the benefits of brand equity as it relates to Coke.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
