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1. Consider pricing strategies. You are the marketing manager for Samsung computer monitors.The company has just announced a new line of monitors ranging from 21

1.Consider pricing strategies.You are the marketing manager for Samsung

computer monitors.The company has just announced a new line of monitors ranging from 21" to 30".The Chief Marketing Officer has asked you to adopt a price penetration strategy, but you are not sure.Identify the advantages and disadvantages of price penetration.Why would a company adopt a pricing penetration strategy, and would you recommend a price penetration strategy for Samsung in this situation?

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