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1. Considering the case IKEA: Culture as Competitive Advantage, discuss the implications and limitations of Hofstede's research on national culture for international management. (50 Marks)

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1. Considering the case "IKEA: Culture as Competitive Advantage", discuss the implications and limitations of Hofstede's research on national culture for international management. (50 Marks) 2. Why does expatriate performance often not meet expectations? Recommend effective ways to manage expatriates in multinational companies. (50 Marks)

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