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1. Considering the multi-faceted drivers of FDI location choice (e.g. national-level, industry-level and firm-level), what location-specific advantages could Lego exploit from Vietnam? (20 marks) 2.
1. Considering the multi-faceted drivers of FDI location choice (e.g. national-level, industry-level and firm-level), what location-specific advantages could Lego exploit from Vietnam? (20 marks) 2. Utilising relevant analytical tools (e.g. Value chain, VRIN or resource portfolio), critically analyse Lego's ownership advantages (Os), classifying them into Oa; Ot and Oi. (20 marks)
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Cost management a strategic approach
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
5th edition
73526940, 978-0073526942
