1. Construct a G.E. product portfolio matrix for G.E.'so business segments.

2. Based upon the matrix, how should G.E. allocate it's resources?

General Electric (G.E.) Mini Case The chapter discussed product portfolio analysis which was developed by G.E. As such, this case will discuss product portfolio analysis of General Electric in 2010. Table 1 identifies G.E's revenue, by segment and profitability Ta Segment Revenue (S Billions) Segment Profi billions) nfrastructure 7.27 Ene 37.5 Technology Infrastructure 3786 6. NBC Universal G.E. Capital Home and Business 8,64 Solutions Total 47 955 G.E.'s business is classified in 5 business segments: (1) energy infrastructure, (2) technology infrastructure, (3) NBC Universal, (4) G.E. Capital, and (5) Home and Business Solutions, GE, believes that energy infrastructure and (2) technology infrastructure are growth segments. G.E. believes that (3) NBC Universal and (4) G.E. Capital are segments which have moderate growth and (5) Home and Business Solutions is at the end of its life cycle as a segment of G E business. Discussion Questions 1. Construct a G.E- product portfolio matrix for G.E.'s business segments. 2. Based upon the matrix, how should G.E, allocate its resources