1. Consumers often make purchase decisions based on what they have purchased before. What can marketers do to help influence a shift in behavior for frequently purchased, low-elaboration goods like (1) dishwashing liquid, (2) deodorant, or (3) toothbrushes? 2. Co-branding is an example of how the mere exposure effect can influence choice of a particular brand. Discuss how this works. Moreover, co-branding has been well established in packaged goods (e.g. Snickers bar ice creams, Hershey's syrup in Duncan Hines bake mixes). Describe how co-branding can or could be used in durable goods and services to capture the benefits of the mere exposure effect. 3. Is it possible to dissatisfy someone before they make a purchase? How? How can this situation be avoided