1). Country Market Assessment-Starbucks Corporation

Firms must assess the viability of various potential foreign markets before choosing to enter Four sets of criteria are necessary to assess a country's market economic analysis, infrastructure and technological analysis, government actions or inactions, and sociocultural analysis. This activity is important because information about these four areas offers marketers a more complete picture of a country's potential as a viable market for products and services.

Starbucks Corporation (Starbucks) roasts and retails specialty coffee in stores operating in more than 50 countries. The company's strength in strategy and the ability to provide honest quality service has allowed it to enter many markets successfully. However. Starbucks entry into global always been successful.

The goal of this activity is to review Starbucks' decision to enter some foreign markets.

Starbucks is reviewing its decision to enter some foreign markets Read the actions that Starbucks is taking and match them to the four sets of crietria used to assess a country's market.

Match each of the options above to the items below.

1.Basic facilities, services, and installations Evaluation of tariffs

2. and quotas

3. Sociocultural analysis

4. Economic analysis using metrics

1.Starbucks evaluates the general economic environment, market size, and population growth as well as real income before entering market.

2.Starbucks evaluates cultural dimensions such as power distance, uncertainty avoidance, individualism, masculinity, and time orientation, which all help to shed light country's culture.

3.Starbucks evaluates transportation channels, communication, and commerce to determine whether a country allows markets to function.

4.Starbucks evaluates established tariffs, quotas, boycotts, exchange control, and trade agreements before entering a global market to assess growth opportunities in a particular country.

2). Firms must assess viability of various potential foreign markets before choosing to enter. Four sets of criteria are necessary to assess a country's market economic analysis, infrastructure and technological analysis, government actions or inactions, and sociocultural analysis. This activity is important because information about these four areas offers marketers a more complete picture of a country's potential as a viable market for products and services.

Under Armour is at the forefront of its industry producing performance apparel for men, women, and company provides products from everyday wear to just about any sport activity in virtually all climates and conditions. The company has made itself known over the past 10 years by putting quality first for Its customers. Headquartered in Baltimore, Maryland, Under Armour continues to grow as a strong competitor in the industry with offices located in many areas of the world, including Denver, Colorado, Toronto, Canada, Hong Kong, China, and London, England. The goal of this activity is to review some of the steps Under Armour takes when it begins to enter a foreign market.

Under Armour is reviewing its decision to enter some foreign markets Read the actions that Under Armour is taking and match them to the four sets of crietria used to assess a country's market.

Match each of the options above to the items below.

1.Infrastructure and technology

2. Government actions

3. Economic analysis using metrics

4. Sociocultural analysis

1.Under Armour evaluates the amount most individuals are capable of spending on Under Armour products in the new market.

2.Under Armour adjusts its marketing campaign to stress a level of individualism that is commensurate with the value those in that marketplace place on individualism.

3. Under Armour sets out to estimate the most efficient and economical way to move products within the new country.

4.Under Armour conducts a review of the cost of importing products into this new market.