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1 Create a brand name for your product 2 Create a slogan, logo, jingle, and/or trade character (must include 2 out of 4) 3 Explain

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1 Create a brand name for your product 2 Create a slogan, logo, jingle, and/or trade character (must include 2 out of 4) 3 Explain the positioning strategy for your product 4 Describe opportunities to change the product mix dimensions 5 Create an example of an advertisement 6 Create an example of a sales promotion Explain how promotional mix reflects brand image

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