1. Create a BSC(balanced scorecard) for Halsey Company with the four perspectives FINANCIAL CUSTOMER PERSPECTIVE INTERNAL BUSINESS PERSPECTIVE LEARNING INNOVATION & GROWTH

2. Outline how Halsey Company can use your analysis and the results of your study to enhance performance going forward

Halsey Company sells women's clothing. Halsey's strategy is to offer a wide selection of clothes and excellent customer service and to charge a premium price. Halsey presents the following data for 201 8 and 201 9. For simplicity, assume that each customer purchases one piece of clothing.

2018. 2019

1. Pieces of clothing purchased and sold 40,000 40,000

2. Average selling price $60 $59

3. Average cost per piece of clothing $40 $41

4. Selling and customer-service capacity 51,000 customers 43,000 customers

5. Selling and customer-service costs $357,000 $296,700

6. Selling and customer-service capacity cost per customer $7 per customer $6.90 per customer

(line 5 + line 4)

7. Purchasing and administrative capacity 980 designs 850 designs

8. Purchasing and administrative costs $245,000 $204,000

9. Purchasing and administrative capacity cost per distinct $250 per design $240 per design

design (line 8 + line 7)

Total selling and customer-service costs depend on the number of customers that Halsey has created capacity to support, not the actual number of customers that Halsey serves. Total purchasing and administrative costs depend on purchasing and administrative capacity that Halsey has created (defined in terms of the number of distinct clothing designs that Halsey can purchase and administer). Purchasing and administrative costs do not depend on the actual number of distinct clothing designs purchased. Halsey purchased 930 distinct designs in 201 8 and 820 distinct designs in 2019. At the start of 2019, Halsey planned to increase operating income by 10% over operating income in 2018.

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