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1. Create a positioning statement for Zipcar. Use the format discussed in the text on page 152. Make sure your positioning statement matches the 4
1. Create a positioning statement for Zipcar. Use the format discussed in the text on page 152. Make sure your positioning statement matches the 4 four elements of 1) the target market and need 2) the branded product name 3) the category in which the product competes and 4) the brand's unique attributes and benefits.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
