1. create four brochures on a variety of topics. Analyze the five brochures based on AIDA, attractiveness, dynamism, effectiveness, and use of logos, pathos, and ethos. explain what three qualities of the best brochure made it the most effective, and what three qualities of the worst brochure made it the least effective.

2. You and one or two other students have created a company that offers a new, totally imaginary product or service. Imaginary means it's something never seen before, like vacations to Alpha Centauri or a perpetual-motion machine. Let your imagination go wild! Using the brochure-making capabilities of your word-processing program, or one of the many brochure templates found online, create an attractive, informative, and dynamic brochure using AIDA, the three rhetorical techniques, and everything you've learned about document design to promote your product or service. As part of the exercise, write a one-page news release, also using AIDA and the other techniques we've studied for an effective news release, announcing your new product or service to the world.