$1.$ Create one buyer persona that is a fictional representation of your ideal customer.

$2.$ Identify a single, specific need or "problem" your buyer persona is experiencing and describe how your product$/$service can help solve this problem.

$3.$ Come up with an idea for your video ad and explain why you think your idea is one that will resonate with your buyer persona. Remember your goal here is to launch your product in the local market and have it resonate with the local audience.

$4.$ Create a storyboard of your video idea. Include as many frames as you'd like but with each frame on a separate slide with a picture that resembles the scene, the script for dialogue, and any optional effects $($e$.$g$.,$ music, sound effects$).$ Keep in mind that you will eventually be creating a $15-30$s long video, so you shouldn't have too many frames. Anyone who sees your storyboard should know what your video is about without having to watch it$.$