1. Customer engagement refers to the connection that exists between the salesperson, the selling firm, and the customer. As a customer, how do you engage with companies in your personal life? To what extent do you use technology? How might this knowledge affect the strategies these companies employ when engaging with you? 2. Think of the relationships you maintain in your personal life. Discuss the similarities and potential differences that exist between these personal relationships and sales relationships. 3. Describe a previous interaction you have had with a salesperson whom you considered to be questionable from an ethical perspective. How did your concerns affect how you interacted with this person? Would you be comfortable entering into a long-term relationship with this person? Why or why not? 4. In your experience, what is the most common reason that presentations fail? If you gave a sales presentation tomorrow, what steps would you take to make sure the presentation was a success? 5. What nonverbal communication signals have the most impact on you as a customer? If you started a new job as a salesperson today, which nonverbal communication signal do you think you would struggle with the most? Explain your