$1.$ Customer expectations: These are standards that customers believe they should be received by any company. Like welcomes, help, and to feel valued at the company they are buying from or shopping from. Customer perceptions: these customers that already experience the company services either being positive or negative. Like a customer going into HEB and receiving great service now wants to only shop at HEB. Company with quality services: Heb has great food brands and high$-$quality ingredients. Gucci with high brand quality and great reputation. Nike with affordable shoes and high quality and also great service.

$2.$ A first impression is very important. It$$s the first thing a customer notices it can be different by how clean a store is to how a customer is helped or greeted. Five examples greeting can show a customer they are wanted. Fixing a problem on time can show a customer that an employee is doing everything in a timely and fast way to solve the problem. Asking for help can show a customer that they are always reliable people. Looking at customer review can help you understand a customer and fix problems in store. Following up with a customer and asking for feedback can show a customer that they are important to the store.

$3.$ Product problems: This is when customers are either unsatisfied or find a problem with a product making the customer unhappy. For an example a customer buys a new I phone from t mobile to find how that it is cracked on the side of the phone. Poor customer service: this happens because of either untrained or lack of committed issues. An example is an employee doesn$$t know how to look up an Item for a customer resolving in a long wait time and no apology about the wait leading to an unsatisfied customer. A value mismatched: when a customer feels the need for a product to do what it was intended to do with the amount of money they pay for. Example a customer buys a truck for work only to find out the duration of vehicle is not what it is said to be$.$

$4.$ Gain different valuable feedback: you share a connection with a loyal customer that being said they are often tell you the truth whether its negative or positive. This can increase what you need to work on as a business owner. Repeat customer business: this means having a following and having the same loyal customer buying from you again and again, leading to more loyal customers finding out from others. Defending against other clients: having a loyal customer means this customer only comes to you for goods and services leaving the other owner without revenue. More revenue: a more loyal customer means this customer keeps coming back and spending more money on you and not anywhere else either because of quality or satisfaction. Bring more customers: having loyal customers means they tell family and friends where they got their services or merchandise leading to more revenue and customers. I got to the same barber and feel like a loyal customer because I don$$t go anywhere else to get my hair cut. I go by his schedule or wait if not. And because even when he raised his price I still go back.

$5.$ Five characteristics for CSR to have been problem solving: A CSR needs to be able to solve problems without the need of a supervisor unless for extreme circumstances. Well prepared: mean prepared to solve a problem by know$-$how and where to start and having everything well organized. Knowledge: having a good understanding of the company and what to do$.$ Communication skills: being able to talk and clearly understand what your employer is wanting. This can be very important cause does not know what to do can leading to mistake and even leading to death in construction jobs. Customer service: a CSR needs to be able to understand what a customer wants and needs in a certain position. Company A position electrical lineman journey: need $5$ years$$ experience working with high electrical voltage need a class A CDL Needs $2$ year in a leader position needs a journey men$$s certificate also needs knowledge and skills to work unsupervised. Company B position lineman apprentice needs to be able to gain and keep a class A CDL need to be able to work more than $40$ hours a week. Needs to be able to follow all orders from a supervisor. Needs to be able to take all $6$ tests and pass and need to be able to take a promotion to journey men$$s if offered.

$6.$ A SWOT analysis is a way to help business find their weaknesses and strengths and also deals and threats to the company$$s future. When a business uses SWOT analysis, they can be very benefit to customers. Competitive advantage: a SWOT analysis helps find unique strength and competitive advantage. Give customers a better understanding of the company and gain loyal customers. Better products or services: by knowing your strengths and weaknesses a business can find where they excel at and where they can make more improvements. This can also help to make new or improve on ideal produce or services.