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1. Customer feedback is an essential component to developing an enhanced customer service experience and can be gathered via formal and informal market research. Match
1. Customer feedback is an essential component to developing an enhanced customer service experience and can be gathered via formal and informal market research. Match the Method of Collecting Feedback with whether it's Formal or Informal. Method of Collecting Feedback Formal / Informal Surveys Observation of customer behaviour in store Interviewing the customer Structured questioning Casual discussion in store Social media review
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Management Information Systems
Authors: Ken Laudon, Jane Laudon
12th Edition
0132478080, 9780132478083
