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1. Customer Relationship Management (CRM) The main objective of any CRM strategy should be to gain customer loyalty over the long term. How can your
1. Customer Relationship Management (CRM)The main objective of any CRM strategy should be to gain customer loyalty over the long term.
- How can your Folgers coffee increase customer loyalty?
- What strategies are currently in place?
- What else could be done to increase loyalty?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
