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1. Customer value is a key theme of the definitions of 'Quality' and 'Quality Management' in this lecture. What you belive to be the

  

1. Customer value is a key theme of the definitions of 'Quality' and 'Quality Management' in this lecture. What you belive to be the key drivers of customer value for a lifestyle brand such as Apple, and on the other hand, for the cheap clothing manufacturer? 2. What is the relationship between the concept of 'waste' and 'Cost of Quality"? What would be the relative strenghts and weaknesses in driving change by using the 'Cost of Quality' approach? 3. How does the System of Profound Knowledge (SoPK) kink to the Fourteen Points [Deming's conceptions]?

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