1. Data mining and warehousing technologies use data about past events to inform better decision making in the future. Do you believe this stifles innovative thinking, causing companies to become too constrained by the data they are already collecting to think about unexpected opportunities? Compare and contrast both viewpoints in your answer.

2. Applebees noted some of the unexpected insights obtained from analyzing data about back-of-house performance. Using your knowledge of how a restaurant works what other interesting questions would you suggest to the company? Provide several specific examples.