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1. Define and discuss contractual theory (of a seller's duties), and duty to comply. 2. Discuss the arguments for and against the three main theories

1. Define and discuss contractual theory (of a seller's duties), and duty to comply.

2. Discuss the arguments for and against the three main theories of a producer's duties to the consumer. In your judgment, which theory is most adequate? Are there any marketing areas where one theory is more appropriate than the others?

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