1. Define and PROFILE your client firm's primary target market

One definition of "target market" is "a group of people who have been identified as being the most probable potential buyers for a product because of their common traits such as age, income, and lifestyle.

CC Dress Hire's target market focuses mainly on women (LGBT is also welcome) who are 21-35 years old around Australia. It concentrates on delivering its products and services to fashion-conscious women who are willing to pay for premium local or overseas brands of clothes. It suits people who do not want to waste money on purchasing a dress that they rarely wear. The price of products that CC Dress Hire provides is average which is suitable for students and workers with an income of $50k. 

2. Describe your client firm's importance and determinant attributes.

client firm's importance:

- Customer service

- Variety of dresses/sizes

- Location

Those important attributes above are the key to giving customers good service which in turn results in strong customer relationships and new sales through positive word-of-mouth recommendations. At CC Dress Hire, it provides customers with 24/7 outstanding customer service. CC Dress Hire is located in Perth where customers could visit and try products and return products in-store easily. Additionally, it offers many kinds of dresses (party, casual, informal) or sizes so that customers can pick what they want. 

determinant attributes:

- Price

- Delivery 

- Payment

- Repair and cleanliness

The determinant attributes mentioned play an important role when customers are deciding to make a purchase or experience a service from CC Dress Hire. First of all, customers will take price into account when it comes to booking or making a payment for renting dresses; for instance, normally, customers have to purchase a dress from Fanci Club for $400, however, CC Dress Hire offers 1/4 price of the dress comparing the price of products to another store. In addition, customers might expect to use a good delivery company that does not cause any problems with their parcels (slow delivery, damage, loss, etc). Thus, CC Dress Hire does provide fast delivery on the next day of the booking. Furthermore, there are many choices of payment for customers to purchase dresses (Credit Card, Paypal, Apple pay, or Cash in-store). Lastly, customers would like to care and know about how CC Dress Hire repair and clean the dress after being worn as it is considered safety to next booking person.

What else should we add or mention to this statement? Does everyone think Booking availability and Terms and Conditions are considered determinant attributes?