1. Define consumer refuse. List the disposal alternatives available to consumers. 2. List out some possible post-consumption reactions other than satisfaction. Why is it important to assess these reactions of consumers? 3. What is service quality? How is it measured? 4. Briefly describe antiloyal customers. 5. Explain the role that attribution theory plays in post-purchase evaluations. 6. What are the different courses of action that a company can choose to handle negative public publicity? 7. What is corporate social responsibility (CSR)? Describe the ways in which companies can be socially responsible. 8. List any seven ways to improve marketing ethics. 9. Briefly explain price gouging. 10. Briefly explain planned obsolescence. 11. What are the concerns associated with marketing to children? Which acts were passed to regulate the issues related to marketing to children? 12. In the United States, which are the organizations responsible for regulating marketing activities