1. Define diffusion of innovation. Describe how the salespeople in the case affect the diffusion of innovation and give examples from the case to explain your answer. (There is a 5 sentence limit)

2. First describe the concept of trust. Next, in the Wells Fargo Sales Culture audio piece, what was one of the elements of trust from your textbook that the Wells Fargo salespeople disregarded by opening fake accounts. Explain the element and how Wells Fargo broke that trust. Provide supports for your answer. (There is a 5 sentence limit)