1) Define e-business and e-marketing.

2) What are metrics and why are they important?

3) How does technology change traditional marketing?

4) What are some of the marketing implications of internet technologies?

5) Describe the important internet properties that affect marketing.

6) What fundamental changes has the internet brought to marketing?

7) What is the difference between inbound and outbound marketing?

8) What are the key elements of Web 2.0?

9) What are the key elements of Web 3.0?

10) What are the implications of the differences in various country internet adoptions?

11) As a consumer, what difference does it make if e-business is "just business"? Explain your answer.

12) Some economists suggest that the increase in e-commerce within the business-to-business (B2B) market will lead to greater competition and more goods and services becoming commodities, meaning they will compete solely on price. How do you think this competition is likely to affect buyers within the B2B market? How would it affect sellers?

13) What concerns about consumer privacy are raised by the increased use of wireless computing and handheld devices outside the home or workplace?

14) As a consumer, how will your life change when the semantic Web becomes a reality?

15) How do social media and consumer-generated content change the way marketers operate? Explain.

16) 5 Online Businesses You Can Start With No Money. Discuss.