Question
1. Define marketing and identify the diverse factors that influence marketing actions. 1b. Explain how marketing discovers and satisfies consumer needs. 2a. Distinguish between marketing
1. Define marketing and identify the diverse factors that influence marketing actions.
1b. Explain how marketing discovers and satisfies consumer needs.
2a. Distinguish between marketing mix factors and environmental forces.
2b. Discuss the role of pricing decision in marketing strategy
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
