1) Define the concept of EBM. Then, (A) indicate and discuss which of its 9 principles were applied by Lincoln Electric (indicating how applied); and (B) discuss which ones were not applied and the possible causes for this.

2) GMC's initial success was due to a number of key factors. (A) Summarily, identify these factors (don't elaborate); (B) indicate whic Forces in the Analysis of Competition (don't elaborate); and (C) discuss how each of the 5 forces played a role (or did not) in GMC's it (do elaborate).

3) Define the characteristics of Complex Systems (don't elaborate), and compare the experiences of Lincoln Electric and GMC (during phase) (A) in terms of such characteristics; and (B) focusing on how they each dealt with ONE of their main challenges.