1.

Define the concept of word-of-mouth (WOM). Differentiate between organic WOM and amplified WOM.

2.Explain the three types of reference group influence.

3.What are reference groups? Describe primary and secondary groups.

4.Briefly describe any three of the core societal values (CSVs).

5.Briefly explain modeling in the context of the quartet of institutions.

6.Briefly discuss the importance of body language in nonverbal communication.

7.How does popular culture influence the shaping of cultural norms?

8.In the context of nonverbal communication, illustrate how indication of agreement differs from culture to culture.

9.List the elements of nonverbal communication.

10.Compare age-based microcultures with generational microcultures. How is this distinction important to marketers?

11.Define demographics. Discuss how demographic analysis is important to marketers and consumer researchers.

12.Describe the six generational microcultures in the United States.

13.Identify the major social classes that have been identified in the United States. What are the difficulties with considering class in consumer behavior?

14.List the four major cultural, microcultural, and demographic trends that affect consumer behavior.

15.State the influence of immigration and the growth of microcultures in increasing cultural diversity throughout the world.