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1. DEFINE the four Ps of marketing by providing a description of each 2. DESCRIBE the steps involved in the Marketing Process (with the four
1. DEFINE the four Ps of marketing by providing a description of each
2. DESCRIBE the steps involved in the Marketing Process (with the four Ps)
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
