Question
1. Define TWO (2) concepts of hedonic consumption and sensory marketing. Explain how they are related. (10 marks) 2. Explain FIVE (5) differences between classical
1. Define TWO (2) concepts of hedonic consumption and sensory marketing. Explain how they are related.
(10 marks)
2. Explain FIVE (5) differences between classical conditioning and conditioning instrumental (10 marks)
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
