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1. Define what a subculture is 2. Describe at least two subcultures to which you belong and what you identify as a group influencing your

1. Define what a subculture is 2. Describe at least two subcultures to which you belong and what you identify as a group influencing your consumption behavior. 3. Explain why you think these concepts and their application are so important to the analysis of the types of forces that impact the organization.

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