Electronic Media Management(5th Edition)
Authors:
Peter Pringle, Michael F Starr
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$126
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 024080872X, 978-0240808727
Book publisher: Focal Press
Book Price $126 : The fifth edition of 'Electronic Media Management' by Peter Pringle and Michael F. Starr stands out as an essential resource for professionals and students in the broadcast and electronic media sectors. This comprehensive guide details the intricacies of managing electronic media outlets, focusing on dynamic change management processes and strategic planning within the media landscape. Unlike other textbooks, this edition features a robust table of content that methodically covers everything from traditional broadcast television to digital streaming services. Within its pages, the book integrates practical insights on technological advancements, audience analytics, and competitive strategies. The text serves as a solution manual for those looking to enhance operational efficiency and navigate through technological disruptions in media management. Additionally, an Answer Key for various managerial scenarios is embedded to facilitate learning and real-world application of the concepts discussed. The inclusion of case studies provides context for theoretical principles and aids in understanding the multifaceted nature of electronic media. As an acclaimed work, the book receives positive reception for its comprehensive approach and detailed insight into electronic media management, making it a cornerstone text in many media courses. From addressing broadcasting's historical context to modern challenges, the authors provide valuable knowledge that professionals can directly apply to improve operational efficiencies and strategic planning. The cheap price tag, combined with thorough coverage, sets this book apart in educational value.
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August 15, 2023