Digital Business And E Commerce Management(7th Edition)
Authors:
Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1292193336, 978-1292193335
Book publisher: Pearson
Book Price $0 : Digital Business and E-commerce Management, 7th edition, by Dave Chaffey, Tanya Hemphill, and David Edmundson-Bird, is a comprehensive guide that examines the critical aspects of digital marketing strategies and e-commerce management. This edition focuses on the integration of strategic marketing principles with advanced technological solutions, such as mobile commerce, digital analytics, and social media integration. By exploring these themes, the authors provide an in-depth understanding of how digital transformations are reshaping the e-commerce landscape globally. The book serves as a detailed solution manual for those looking to strengthen their knowledge in e-commerce strategies, with its robust table of content covering various methodologies, including digital marketing frameworks, SEO optimization, and digital customer engagement techniques. Within its pages, it acts as an answer key to evolving questions around online business models and the implementation of digital tools to enhance customer experience. It emphasizes practical application through case studies, making it an engaging resource for students, educators, and digital marketing professionals alike. Readers gain insights into key industry trends and innovations, learning to effectively harness the power of data analytics to drive digital strategies. The reception of the book is highly positive, attributed to its authoritative approach and up-to-date content in the rapidly evolving digital landscape. This cheap manual is praised for balancing concise explanations with economical pricing standards.
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