1. Department stores such as Nordstrom and Macy's ________________.

are considered specialty retailers

typically use a destination store location strategy

represents the fastest growing type of retail format

are often the anchor stores in the malls in which they are located

typically focus on private label products

2. One of the challenges with managing social media marketing is that ___________________________.

user generated media can be both positive and negative

there are not many metrics adapted to evaluating social media marketing

most social media platforms are hard to navigate for many consumers

older generations don't use social media

it is more expensive to create content for social media than for e.g., TV advertising

3. A consumer benefit offered by specialty retailers is typically that __________________________.

a consumer will be able to find a wide range of different kinds of products in the store

these will offer a deep assortment with a lot of options to choose from within a given category

specialty retailers are the only places where you can find products such as electronics

specialty retailers typically have lower prices than most other retailers

these offer more convenience than other types of retailers such as longer opening hours