1. Describe and give examples of why new products or services succeed or fail.

2. Identify and describe the stages of the product life cycle.

3. Provide product examples for each stage.

4. Describe the role of Brand Equity.

5. Summarize the various Branding Strategies and give an example of each strategy.

6. Describe the four Is of Service.

7. Discuss Price Elasticity of Demand.

8. Describe the various pricing approaches.

9. How would you choose a Price Policy? Describe and give examples of Digital Marketing Channels.

10. What are the choices for selecting Marketing Channels and Management?