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1. Describe at least two of the differences in the India market for IKEA compared to other markets in which it currently operates.(Refer to the

1. Describe at least two of the differences in the India market for IKEA compared to other markets in which it currently operates.(Refer to the website in the overview section for other countries IKEA operates in.)

2. How should IKEA measure and evaluate its success in India, both in the short- erm and in the long term?

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