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1. Describe different planning organizational levels at Pepsi. 2. Based on knowledge about the strategic planning, how does Varun Beverages perform their strategic planning. 2.

1. Describe different planning organizational levels at Pepsi.

2. Based on knowledge about the strategic planning, how does Varun Beverages perform their strategic planning.

2. Define mission of Pepsi. Does it have characteristics of good mission statement.

3. List out strength and opportunities of Varun Beverages. Based on opportunities and threat recommend at least one marketing strategy that Varun Beverages can implement. Be specific.

4. Classify Pepsi Co's SBUs based on BCG Model.

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