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1. Describe How Digital Marketing Strategies Enabled Marketers to Acquire and Retain Customers of Two Chosen Companies 2. Compare Their Digital Marketing Strategies and Critically

1. Describe How Digital Marketing Strategies Enabled Marketers to Acquire and Retain Customers of Two Chosen Companies 2. Compare Their Digital Marketing Strategies and Critically Evaluate Their Effectiveness 3. Discuss the Lessons That You've Learned from These Two Companies' Experiences in Digital Transformation

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