Question
1. Describe how marketing functions within the larger organization (internally) and within its environments (externally) including the goals and expected outcomes of this department. 2.
1. Describe how marketing functions within the larger organization (internally) and within its environments (externally) including the goals and expected outcomes of this department.
2. Explain how companies create customer-centered businesses and describe what impacts the consumer decision-making process.
3. Describe what tools are used to make effective marketing decisions.
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Introduction to Operations Research
Authors: Frederick S. Hillier, Gerald J. Lieberman
10th edition
978-0072535105, 72535105, 978-1259162985
