Question
1. Describe on each of the component of market offering (value-based pricing, product features and quality, and service mix and quality). 2. On the
1. Describe on each of the component of market offering (value-based pricing, product features and quality, and service mix and quality).
2. On the product features and quality component, how to make it attractive to customer?
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
