Question
1) Describe opportunities to see (OTS) and gross rating points (GRP) 2) Identify the components of a media plan. 3) What are the reasons consumers
1) Describe opportunities to see (OTS) and gross rating points (GRP)
2) Identify the components of a media plan.
3) What are the reasons consumers are cautious about purchasing something online?
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
