Question
1. Describe Porter's (1980) Five Forces Model, highlighting its role when conducting a Competitor Analysis. (10 Marks) 2. What are the implications of the American
1. Describe Porter's (1980) Five Forces Model, highlighting its role when conducting a Competitor
Analysis. (10 Marks)
2. What are the implications of the American Marketing Association's 2013 revised definition of
Marketing for an organisation, such as Kaufland i, if it is planning to enter a new market of Australia ? (10 Marks)
3. Explain the concept of the resource-based view of the firm AND describe, using one example of each,
the concepts of: marketing resources;
value-creating disciplines;
dynamic marketing capabilities;
marketing assets; and
alliance-based marketing assets. (10 Marks)
4. Describe the connections between the value-chain analysis concept (Porter, 1985) and the harm-chain analysis . (10 Marks)
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