1- Describe Raju Omlet's unique value proposition? Cite examples from the case description of Raju omlet's value proposition.

2- Discuss whether Raju Omlet practices ethical marketing? Give examples from the case to build your argument.

3- Identify the customer segment that Raju Omlet targets? Why do you think are the reasons for targeting the selected segment?

4- Explain why Raju Omlet avoided adding a home delivery alternative? Can you provide a distribution solution that will make home delivery an attractive delivery strategy for Raju Omlet?

5- As Raju Omlet contemplates expanding the restaurant business, what are three main alternatives they are considering to increase their sales revenue? Which of these three alternatives would you recommend? why? Explain your reasons.