1. Describe social media marketing and mobile marketing. Be specific in your answer. 2. In your own words, what is a trademark? Why are generic or descriptive names or words not given trademarks? 3. Why should a business plan be updated? 4. Describe the "new" marketing concept for entrepreneurs with the 4Cs. 5. One of the most popular capital-budgeting techniques is the payback method. How does this method work? Give an example with a comparative analysis and machine costs