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1. Describe some challenges a new company will face when trying to compete in an event management market. 2. Suggest how a new company could
1. Describe some challenges a new company will face when trying to compete in an event management market.
2. Suggest how a new company could differentiate their product to better compete in this industry
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
