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1. Describe Starbucks' global strategy. Is it engaging in more of a globalization or customization approach? 2. What appear to be some of the most

1. Describe Starbucks' global strategy. Is it engaging in more of a globalization or customization approach?

2. What appear to be some of the most significant barriers Starbucks is facing when expanding into foreign countries?

3. What are some of the most significant obstacles to expansion in Italy, and how can Starbucks overcome them?

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