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1. Describe target marketing versus mass marketing 2. Explain how markets are segmented 3. How would you select target markets and targetmarket strategies 4. Explain

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1. Describe target marketing versus mass marketing 2. Explain how markets are segmented 3. How would you select target markets and targetmarket strategies 4. Explain the importance of position and Repositioning Offerings 5. Define and summarize what is meant by marketing information systems 6. List and discuss steps in the Marketing Research Process

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