1. Describe the 2 factors that make social, local and mobile marketing different from traditional online marketing.

3. What are the objectives of social marketing?

8. List and briefly describe the basic Facebook marketing tools.

10. List and briefly describe the Twitter marketing tools.

11. How can you measure the results of a Twitter social marketing campaign?

12. In what way are Pinterest postings similar to display ads?

16. Why are in-app ads to important to marketers?

17. What is the multi-screen environment and how does it change marketing?

18. What kinds of ad formats are found on mobile devices?

20. List and describe some basic location-based marketing tools.