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1.) Describe the environmental forces that affect the company's ability to serve its customer. 2.) Explain how changes in the demographic and economic environments affect
1.) Describe the environmental forces that affect the company's ability to serve its customer.
2.) Explain how changes in the demographic and economic environments affect marketing decisions.
3.) Identify the major trends in the firm's natural and technological environments.
4.) Explain the key changes in the political and cultural environments.
5.) Explain Microenvironment and Macroenvironment.
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